00255075100
ÜMBE / a one-person design studio

Brand identities, websites, and interactive design.

For founders and companies that want to look like no one else. One designer draws and builds every project, custom from the first sketch.

Projects start at $4,500, custom-quoted after a short call.
FeaturedVerda / Residential design house
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What ÜMBE is

Every project is designed for your brand, not dropped into a template.

ÜMBE draws the identity, builds the site, and wires the systems behind it. One designer on every project, from the first sketch to launch. Nothing is templated, and no work is subcontracted out.

001Identity systems
002Websites and interactive
003Art direction and motion
Selected work / 001–003

Three projects,
each with a look of its own.

One concept I started on my own, one venture I run, and one client redesign in progress. Each is shown exactly as built.

Verda residential design house: a curved terraced courtyard, planting spilling over concrete balconies
001 Self-initiated concept

Verda

A self-initiated concept, now live. The brand and the site for a residential design house, drawn and built by ÜMBE.

Open the live site
Role / Art direction · Web
Type / Concept build
Year / 2026
Field / Architecture

Drawn and built from scratch. Identity, type system, and the full site.

A self-initiated concept: editorial layout, structural rhythm, and calm material photography for a house that develops residences as complete works, not a service list.

PaletteMineral · carbon · deep green
TypeCondensed grotesk + technical mono
Enter the live site Self-initiated concept build, now live. Not a client engagement.
Verda: a curved timber-lined interior, raked daylight across the shelvingVerda / Interior study
QuoteWell: a home under construction at golden hour, roof frame open to the sky
002 Founder-owned / in-house

QuoteWell

ÜMBE's own founder venture. The website and the lead system a contractor runs on, designed and built in house.

Open the live site
Role / Identity · Web · System
Type / Founder venture
Live / quotewell.net
Field / Contractors
QuoteWell interface: answer every lead in six seconds, with a live lead-response panelInterface, shown as built

The site is the system. Built end to end by ÜMBE.

The website and the lead-response system behind it are drawn as one: every call and form fill from a roofing, concrete, or HVAC job answered in minutes, automatically, while the owner is on the tools. The interface is treated as design material, cropped, not framed in a browser.

BuiltIdentity, site, automation
PaletteHard black + bone
Visit live site Interface shown as built. No booked-job outcomes claimed.
The Cookiers: a buttercream flower cookie, product detail
003 Client redesign · in progress

The Cookiers

A client redesign, in progress. A home bakery's brand and online storefront, rebuilt to look handmade.

Role / Brand · Ecommerce
Type / Client redesign
Status / In progress
Field / Consumer

A new brand and storefront. Drawn to look handmade.

Product storytelling for a real custom-cookie maker: warm type, the client's own photography, and a storefront that carries the craft instead of a generic template.

PaletteWarm cream · cocoa · blush
TypeExpressive serif + grotesk
In progress. Accolades shown are the client's own, not studio outcomes.
The Cookiers: decorated cookie set, storefront stylingThe Cookiers / Storefront
Capabilities / proven by the work

Five disciplines,
all done by one person.

01IdentityMarks, type, and color, plus the rules for using them.Proof / QuoteWell 02WebsitesCustom sites, designed and built to load fast. Never a template.Proof / Verda 03InteractiveCanvas and interactive pieces, built to reward a second look.Proof / This site 04Art directionOne look, holding across every surface.Proof / Verda 05MotionType and image in motion, added only where it earns its place.Proof / QuoteWell
Pricing / from $4,500

What a project costs.

Every price below is a starting point. The real number comes after a short call, once ÜMBE knows the scope. Nothing here is hourly.

Brand identity

For a company that needs a visual identity built. A mark, type, color, and the system for using them, whether the name is picked yet or not.

From$4,500
  • A primary mark and its variations
  • A type system and a color system
  • Clear rules for using both
  • An exportable file set any vendor can use
Start with identity
Most chosen
Website

For a company that needs a site designed and built from scratch, not a template with a logo dropped in.

From$9,000
  • Custom design, never a template
  • Full build, responsive on every screen
  • Copy and layout shaped around your brand
  • Launch and a clean handoff
Start with a website
Full studio engagement

For a company starting from zero or rebuilding everything at once. Identity, website, and the interactive and motion work that makes it move.

From$18,000
  • Everything in Brand identity and Website
  • Interactive and motion design
  • One point of contact for the whole build
  • Scheduled as one continuous project
Talk about the full build

No hidden fees. Book a short call, ÜMBE quotes the full scope as one flat price, then the work starts. A full studio engagement runs higher than identity and a website combined, because it adds the interactive and motion layer. Need something else, like an existing site redesigned or ongoing work after launch? Say so on the call and ÜMBE quotes it directly. I take a limited number of projects at a time, so timeline is part of that call too.

Into the dark
The studio, in one line

ÜMBE is one person.

I'm Ridge Nelson, and ÜMBE is just me. I take one brand at a time and give it a look of its own. Every project is drawn from scratch and built to hold up on a second look. If a piece could belong to any other brand, it is not finished.

01 / Drawn from scratch
02 / Argued over
03 / Built to last
04 / Never interchangeable
Start a project

Tell me what
you're building.

Email me what you are building, or book a free call. I reply myself, never an assistant, and the first thing on the call is a real quote.

ÜMBE
Ridge NelsonFounder / Design Director
Northern Utah41.2°N / by selection
ridge@umbe.studioOpen to new work
© 2026 ÜMBEOriginal work, built by hand
move to illuminate